Online registration for this event is closed.
Please contact learning@hanys.org or call
518-431-7867 if you have questions about the event.
Measurable ROI: 9 Things You Must Do to Drive High-Contribution Patient Volumes
December 8, 2011
1 - 2 p.m.
This program is for HANYS members only.
Struggling to show measureable return on investment (ROI) for your social media efforts? It’s time to rethink measuring things that don’t contribute to your bottom line.
Who should attend
The following professionals are appropriate for this program:
- Communications Specialists
- Public Relations Specialists
- Community Health Coordinators
What you will learn
Participants will understand how to:
- focus on business outcomes instead of “awareness”;
- increase patient volume using Facebook, Twitter and YouTube; and
- deliver the right content to the right patients at the right time.
Faculty
John Luginbill
Author, Speaker, Marketing Strategist
CEO, The Heavyweights
Mr. Luginbill is an author, speaker, marketing strategist, and founder of the Indianapolis-based marketing firm The Heavyweights. He and his team have worked with some of America's greatest brands like Nike, McDonald's, Wal-Mart, and Thomas' English Muffins.
Registration
The deadline to register for this program is December 5. If you have any questions regarding registration please contact Christopher Guyon at cguyon@hanys.org or at (518) 431-7834.
Materials
Login instructions and program materials will be emailed to registrants on December 6.
Continuing Education Credits
There are no continuing education credits being offered with this program.
