Online registration for this event is closed.
Please contact learning@hanys.org or call
518-431-7867 if you have questions about the event.
Communicating in the Population Health Era
October 8, 2014
Albany, NY
8:30 a.m. - 4:30 p.m.
The Desmond Hotel
660 Albany Shaker Road
In this new era where hospitals and health systems are challenged with keeping their communities healthy, how can you effectively engage with future patients before they need healthcare services?
Our keynote speaker, healthcare marketing strategist Chris Bevolo, will detail how to launch content marketing campaigns to drive growth and build stronger connections with your future patients, instead of relying solely on traditional advertising.
Other sessions will address best approaches to measuring public relations efforts in this time of reform; and follow the development of one system’s social media program, from the first account to a robust, multi-channel network.
Who Should Attend
- Directors of Public Relations
- Directors of Planning and Marketing
- Community Health Coordinators
Registration Information
All registrations for this Conference must be done online. To save time and ensure a smooth process during registration, please have the following information ready before you begin:
- Registrant's e-mail address
- Registrant's HANYS password
- Credit card information to process payment
If you have questions or experience any difficulties during registration, please contact learning@hanys.org or call (518) 431-7846.
Registration Deadline and Cancellation Policy
The registration deadline for the Conference is October 1.
Registrations cancelled after October 1 are subject to a $50 administrative charge. Registration fees for those canceling on the day of the program or failing to attend are forfeited. Substitutions are permitted and encouraged, but should be indicated either before or at the Conference.
Hotel Accommodations
A block of rooms has been reserved at The Desmond at a discounted rate of $139.00 per night, plus tax. Reservations must be made by Tuesday, September 23 to receive the discounted rate.
To make your reservation call: (518) 869-8100 or 1-(800)-448-3500 and mention HANYS reference number 1284KZ OR online at: https://bookings.ihotelier.com/bookings.jsp?groupID=1252039&hotelID=12446 and use link code: 10083.
