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3 - 4 p.m.

Registration is open to HANYS Members and Non Members

Description:
The first six months of this year have been a "messaging yo-yo" for hospitals. During the initial stages of the COVID-19 pandemic, the emphasis was on staying away from hospitals unless absolutely necessary so as not to overwhelm the system. Now, ready to conduct elective surgeries and eager to make sure patients get the healthcare services they need, hospitals must make their patients feel comfortable returning. Hospitals are quickly pivoting to messages about safety, cleanliness and new patient protection measures.

During this session you will learn more about how hospital marketing and communications professionals have addressed the challenge of restoring patient volume by restoring patient confidence.

Objectives: You will learn:

• the importance of trust before, during and after a crisis;
• the challenges of balancing internal and external communications and how best to ensure clear, concise and beneficial information to both audiences; and
• the importance of transparency and the involvement of clinical leaders in restoring confidence in elective procedure safety.

Presenters:
Peter K. Cutler, Vice President, Communications and External Affairs, Erie County Medical Center Corporation

Taylour Scanlin, MBA, Foundation and Marketing Executive Director, Carthage Area Hospital

Dana Sanneman, Executive Director, Public Affairs, Mount Sinai South Nassau

HANYS Recovery and Preparedness Webinar Series
This webinar is part of the HANYS Recovery and Preparedness Webinar Series held every Wednesday at 3 p.m. Additional sessions will take place as needed on Mondays at the same time.

The COVID-19 pandemic has forced healthcare organizations and providers to navigate unprecedented operational and clinical challenges, which will continue as the curve flattens and we move toward recovery.

In the recovery phase, healthcare organizations and providers need to re-evaluate their operations and plans for delivering care in a post-pandemic world. As they plan for the “new normal” and a potential second surge of COVID-19, healthcare leaders must consider their use of telemedicine, infection prevention and control practices, supply chain management and infrastructure changes. To assist with planning for the recovery phase, the sessions will feature national and state experts to explore strategies and considerations for this new phase of the pandemic. Additional sessions are listed below:

July 1: Federal updates on behavioral health

July 15: Best Practices in a Crisis: Lessons on Patient and Family Engagement

July 22: Improving Experience of Families who Lost Their Loved Ones in the ICU Before and During Covid-19 Pandemic

July 29: Coastal Storm Evacuation Planning

For more information about this session or the HANYS Recovery and Preparedness Webinar Series, contact Kathy Rauch, senior director, Quality Advocacy, Research and Innovation at 518.431.7718 or krauch@hanys.org

If you have questions regarding registration, please contact Registration Support at learning@hanys.org or (518) 431-7867.